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What point does burning a jersey do? The NFL made their money off of the sale of the jersey, revenue sharing was already generated, and if you think Bell gives a flying **** whether you burn a jersey then I have ocean front property in Iowa to sell you. Why not donate the jersey to Goodwill or Amvets instead.
For me if a guy leaves in free agency, I usually wish him well.
Bell is an @ss, trashed Steelers on social media and lied to the fans. He pissed some players and fans off, which is why they are burring the jersey.
Bell is about image, so yes I think this bothers him a bit. The optics aren't good for him.