The problem was the down and distance, location on the field with the time left. It was a failure in strategy. The play was 2nd and 10 from the 11, Atlanta had used it's second TO on the previous play. You run the ball here or throw a short pass/screen to see how close you can get to the EZ, and force ATL to use their 3rd TO. This sets up a 3rd down with 1:22 left, where you can go for the yardage. If you don't get the yardage, you hopefully run the clock to 1:15 range and elapse the 45sec, leaving 30 on the clock before kicking the FG, which would elapse about another 5sec dropping to 25sec for the KO. If the kick is kicked to the 10 yard line, you are forcing another 6-10 seconds to elapse. Now ATL has the ball deep in their territory with under 20sec, needing 50yrds with no TOs for a GW FG. That is a low percentage for success and proper clock management to get you to OT, if your team did not score the TD.
Scoring the TD on 2nd down would have given the falcons the ball with 1:20 and a timeout to score the game winning TD. This has a higher percentage chance of a negative outcome than 16sec needing 50yards.
I love end game/half strategy, and we're really good at it. It's why we win games or go to the half on walk off FGs. I'm prepping an article on it, and I couldn't believe how good we are at this after doing some research. more to come.