How The Steelers, NFL, And American Sports Are Filling Europe’s Biggest Stages

[SteelerNation.com News]

American sports have stopped treating Europe as a nice-to-have and started building repeatable, city-by-city footprints in the continent’s biggest markets. Instead of one-off exhibitions, the major leagues now prioritize regular-season fixtures, fan festivals and local partnerships in cities that already know how to host mega-events: London, Paris, Berlin, Munich, Frankfurt, Stockholm and beyond. And the strategy is becoming increasingly data-led.

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