Unless the fan was bragging or made it a little to public how the HELL did anyone find out. This is one of those things that should have been kept private but I'm sure it "facebooked" and thus the scolding.
With no disrespect to the deceased I think it's Iconic and should continue. I'd bet there would be an abundance of applicants and It could be sold in spots of future at home dates............... imagine the revenue
DIC bid $5800.00 for a home game Decenber 18, 2048. (projected death so you're up like it or not) Ashes spread.
Could sell home and away (ashes spread at Heinz on the away games. Start a shrine wall and for X amount the deceased can their name on a plaque.........
Hell of a money maker for the STEELERS and I'm sure the NFL would exploit this to the full degree..........................