the ratings do now include DVR and streaming so that's not an excuse.
Here's why the decline
1. Politics - i believe this is by far the biggest reason now because the decline is sharp the last 2 years and it has been the intense injection of politics that is driving people away. Sports is the break from real life most people. Even those who may agree with the politics get pissed when it's part of their sports.
2. Rule Changes - I swear that from like 1980 until Goodell took over there were almost no rule changes. A few experiments with replay but other than that, not a ton of rule changes, Everybody was positive of what a catch was. There wasn't a hold called on every other play. DBs actually had to stop a WR from play on a ball to draw a flag instead of just putting a hand on them.
3. Concussion hysteria - Concussions are bad. That's about all that in knows for certain now. It is just a guess that concussions cause CTE. Despite that, Goodell, in an effort to make himself look good, sign onto the narrative that a certain number of concussions means you will die young.. Now the media covers that game with a sense of somber disapproval whenever there's a big hit, making it seem like i'm a horrible person for watching.
Case in point, that Flacco hit. He was dazed and walked off the field. A few years ago, that's not even a penalty and the game goes on. Today, the announcers get so quiet like it's a wake and they go to break with no music as if we must be praying for his survival. They almost try to make you feel guilty for watching.
4. Lack of Practice - as an offshoot of concussion hysteria and Goodell's weakness, they came up with the practice restrictions. The era of Two-a Days was already coming to an end as new research is showing that it is not as helpful as rest. But restricting the hitting is now maaking blocking and tackling a lost art.
Diva receivers get all the attention, but it is line play that really makes a great game. when line play is sloppy, you get a ****** game. Players are now getting into shape in the regular season. We all just saw a month of bad football.
The injury hysteria has also impacted preseason playing time. Now you have coaches afraid to play guys in preseason because if amybody gets hurt, the media will demand their head for being so dumb to have that guy playing in preseason.
Have injuries decreased? Hell no. If anything, they've increased a bit. These practice restrictions have failed. They have not reduced injures. All they've done is give render the first quarter of the season inept.
5. The Patriots - maybe it sounds like sour grapes, but i really think that so many people are sick of them that they tune out. And the way that they win is so uninspiring. They just sort of outlast their opponent. Like a boxer who gets ahead on points then runs away most of the rounds and wins on points.