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Steelers' Aaron Rodgers Still Undecided: How Betting Sites Price The Odds

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The US sports betting market has crossed $18 billion in annual revenue as of early 2026, making it one of the fastest-growing entertainment sectors in the country. What began with the Supreme Court's 2018 PASPA repeal has evolved into a sophisticated industry spanning more than 35 states and the District of Columbia. Mobile betting now accounts for roughly 85% of all legal wagers placed in the United States, up from 78% in 2024. The shift toward mobile-first platforms has been driven by improved app experiences, faster settlement times, and increasingly competitive promotional offers designed to attract and retain users.

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