The best receiver in the league doesn't have to demand anything. He gets paid market value. And if he's the best, his pay will reflect it. If not with us, then with another team. If he continues to excel the next 2 seasons, he's a lock to get a 3rd contract with us.
Everyone tries to measure AB up against other receivers. You can't. He's the measuring stick for the new, uncoverable receiver. Work-Ethic, Quickness, preciseness of routes, speed, aggressiveness, intelligence, and hands. He's a faster, shorter Jerry Rice.